安徽省文化品牌建设的理论思考与实践探索

Theoretical thinking and practice of Cultural Brand Construction in Anhui Province

加强文化品牌建设,无论对一个国家还是一个省级区域的文化发展都具有重要意义。近年来,安徽省委、省政府提出了文化强省战略,对安徽省文化品牌建设尤为重视。目前,推进安徽省文化品牌建设,加强文化品牌调研是基础,形成科学而可行的战略性思路是关键,构建有效的文化品牌建设机制是重点,打造文化品牌的特色与亮点是核心。

Strengthen cultural brand construction,Whether a country or a provincial area of cultural development is of great significance. In recent years,Anhui Provincial Party Committee and provincial government have put forward the strategy of strong cultural province,which attaches great importance to the construction of cultural brand in Anhui Province. At present,it is the foundation to promote the construction of cultural brand in Anhui Province,to strengthen the investigation of cultural brand,to form a scientific and feasible strategic thinking is the key,to build an effective mechanism of cultural brand construction is the key point,and the core is to build the characteristics and bright spots of cultural brand.