商场空间导视系统的优化设计研究

Optimal Design of Indoor Space Indication System in Shopping Malls

目前我国商场导视系统在应用设计上缺乏相应的规范标准,对于标志的造型、色彩、材质选择应用上过于随意,在整体感上缺乏大局观和系统性。基于此,我们提出以下设计方法:商场空间导视系统的设计不仅要体现本土特色和当代国际艺术风格,形成一个信息准确、清晰、醒目、美观的商场空间导视系统,而且要使其具有功能性、适用性、文化性、区域性的特点。

At present,the design of the indication system in shopping malls lacks corresponding standards,the shape,the color and the selection of material of signs,are casual,and in artistic integrity,the design lacks vision of overall situation and unsystematic.On this basis,an accurate information,clear,eye-catching,beautiful indoor space indication system can be formed,which has the function,applicability,cultural and regional characteristics.The research results provide reference for the design of interior space sign system.