高校旅游专业学生国家公园认知状况及其对游览意愿的影响研究

Effect of Cognition for National Parks on Travel Intention of Tourism Majors

以昆明市5所高校的旅游专业大学生为研究对象,采用调查问卷的方式了解其对国家公园的认知情况,并利用stata软件进行二元logistic回归分析其对国家公园游览意愿的影响。结果表明,是否曾经听说过国家公园、是否了解国家公园的发展理念、是否了解国家公园与其他保护地的差别3个认知因素会显著影响旅游专业大学生游览国家公园的意愿。藉此提出加大宣传力度、提高国家公园辨识度等旅游开发建议。

This paper studied the cognition of tourism majors for national parks based on the questionnaires in 5 universities of Kunming and discussed the effect of the cognition on the travel intention by logistic regression analysis with stata software. The results showed that the cognition of national park on the concept,the development ideas and the differences with other protected areas greatly influenced the travel intention of tourism majors. The suggestions of national parks development were put forward on basis of the result.