图书馆微信公众平台发展现状及对策研究——基于内蒙古包头地区图书馆的调查

The Status and Countermeasures of Library's Wechat Public Platform——Investigation of Public Libraries in Baotou Area

在移动互联网泛在环境下,各图书馆纷纷建设微信公众平台及其服务,通过对包头地区18所图书馆微信公众号的开通与使用情况进行系统的调研与分析,分别从微信公众号的外部特征、自定义菜单服务内容、微信公众号的互动以及微信公众号的发布与阅读4个方面进行详细分析,并对调查结果进行总结和思考,提出图书馆微信公众号进一步发展的对策和建议。

In the ubiquitous environment of mobile internet, libraries have constructed wechat public platform and service.Through the investigation and analysis about the construction and usage of wechat public platform in 18 libraries in Baotou area, this paper studied the external characteristics, service contents of custom menu, interaction and release and reading of wechat public accounts, and summarized the investigation results, and proposed further development countermeasure and suggestion.