国际营销课程教学改革研究

A Study on Teaching Reform of International Marketing Course

国际营销学是一门跨学科的专业课程。课程教学应培养学生扎实的语言功底和丰富的专业知识,同时锻炼学生的实践能力和创新能力。教师在教学中应通过多种方法如案例教学、讨论式教学、双语教学,同时利用软件进行模拟仿真教学,配合团队合作及学生演讲教学,提高教学效果,培养学生实践能力。

International marketing is an interdisciplinary professional course.Teaching of this course should cultivate students＇ solid language foundation and rich professional knowledge while training students＇ practical ability and innovative ability.Teachers should adopt a variety of methods in teaching such as case study,discussion and bilingual teaching.Meanwhile,teachers should use software simulation teaching,together with teamwork and student lecture so as to improve the teaching effect and cultivate students＇ practical ability.