体育非物质文化遗产保护与旅游业融合发展

Sports Intangible Cultural Heritage Protection and Tourism integration Development: Dynamic and Path Research

体育非物质文化遗产保护与旅游产业的融合发展是当今体育产业迅猛发展,市场细分和各产业交叉融合、互促发展趋势下的必然结果。蓬勃发展的旅游业,特别是基于"体非遗"进行深度旅游的提出和发展,为"体非遗"的传承和保护提供了新的发展渠道和机遇。二者融合发展的基础条件是彼此资源和市场的无缝、有机衔接;其融合、互促发展的有效动力体系为:"体非遗"保护迫在眉睫的助推力、"体非遗"旅游挖掘开发成功案例的引擎力、国家宏观政策的有力支撑、当地经济发展的压力、文化产业发展的拉力、深层次旅游需求提高的驱动力;其交叉融合发展的路径主要有:挖掘开发性融合、深度体验性融合、创意创造性融合、多功能性融合四种路径。

The protection of sports intangible Cultural heritage and the integration of tourism industry are the inevitable results of the rapid development of sports industry,market segmentation and cross integration of industries and mutual promotion. The booming tourism industry,especially the development of the deep tourism based on the＂not-leaving＂,provides a new development channel and opportunity for the inheritance and protection of the ＂body and not leave＂. The basic condition of the integration and development of the two is the seamless and organic connection of each other＇s resources and market,and the effective dynamic system of its integration and mutual promotion is： ＂The body is not left＂to protect the imminent impetus,＂the body is not left＂the engine force of the successful case,the strong support of the National macro policy,the pressure of local economic development,the pulling force of the development of cultural industry,the drive of the deep tourism demand; the paths of its cross fusion development include： Mining and merging,deep experience fusion,creative and creative fusion,Multi-function fusion four kinds of paths.