摘要
消费习惯和观念在农村居民食品消费行为决策过程中发挥着重要作用。基于此,利用山东省三个典型区县的问卷调查,分析农村居民食品消费习惯和观念对其消费行为的影响。结果显示:居民逐渐认识到均衡营养的重要性,消费观念正在发生渐进式转变;同时,农村居民较为保守的消费行为主要受其消费习惯与观念的影响,但归根结底是受农村地区落后的发展水平所限,且仍有较大的改善空间及可能性。据此,文末提出相应的对策建议。
The food consumption behaviors of rural residents are affected by many factors, and the consumption habits and concepts play an important role in the process of consumer behavior decision-making. Thus, the purpose of this paper is to analyze the influence of ru-ral residents' food consumption habits and concepts to their consumption behavior by using the questionnaires from three typical districts and counties in Shandong province. The results showed that residents gradually realize the importance of balanced nutrition and their consumption concepts were increasingly changing. At the same time, the conservative consumption behaviors of rural residents were mainly influenced by their consumption habits and concepts, but the consumption behaviors were fundamentally affected by the backward development level of ru-ral areas, which still had great space and possibilities for improvement Accordingly, the last part of the paper put forward corresponding countermeasures and suggestions.
作者
和田恬
于滨铜
王志刚
HE Tian-tian;YU Bin-tong;WANG Zhi-gang(School of Agricultural Economics and Rural Development,Renmin University of China,Beijing 100872,China)
出处
《中国食物与营养》
2018年第8期42-44,共3页
Food and Nutrition in China
基金
国家自然科学基金重点项目(项目编号:71633005)
国家自然科学基金面上项目(项目编号:71773136)
广义虚拟经济研究专项资助项目[项目编号:GX2011-1007(Y)]
北京新农村建设研究基地2018年专项项目(项目编号:PXM2018_014207_000041)
关键词
食品消费
消费习惯
消费观念
消费行为
food consumption
consumption habit
consumption concept
consumption behavior