新媒体时代北部湾海产品营销创新研究

Research on Marketing Innovation of Marine Products in the Beibu Gulf in the New Media Era

近年来北部湾海产品产量不断提升,但产值增量却不显著,在新媒体时代,创新海产品营销方式非常有必要。文章认为,新媒体视角下北部湾海产品营销创新策略应采取多样化的新媒体营销方式、建立完善的海产品营销数据库、实现海产品广告精准投放传播、提供定制化的海产品和配套服务、培养创新型的新媒体营销人才。

In recent years,the production of marine products in the Beibu Gulf has been increasing,but the increment of output value is not significant.In the new media era,it is necessary to innovate the marketing method of marine products.This paper puts forward Beibu Gulf marine products marketing innovation approach from the perspective of new media：taking a variety of new media marketing methods,establishing a perfect marketing database of marine products,accurately delivery of seafood advertisements,providing customized seafood and supporting services,cultivating innovation new media marketing talents.