基于扩展计划行为理论的无偿献血意愿影响因素的研究

Influencing factor analysis on voluntary blood donation intentions based on the extended behavior plan theory

目的基于扩展计划行为理论探究社区居民无偿献血意愿的影响因素,为采供血机构献血招募策略的制定提供理论依据。方法使用简单随机抽样选择调查对象,采用预先编制的信效度良好的无偿献血意愿问卷进行调查,使用SPSS 20.0进行统计学描述,使用AMOS 21.0构建结构方程模型。结果共回收有效问卷666份。结构方程模型结果显示描述性规范、自我效能、态度、献血焦虑、预期后悔、自我认同、主观规范、既往献血次数、道德规范9个变量显著影响居民献血意愿,献血知识对居民献血意愿没有显著影响。结论在无偿献血宣传招募策略的制定过程中,针对献血意愿的各影响因素采取有效性的措施,有助于提高居民献血意愿。

Objective To explore the influencing factors of blood donation intentions based on the extended theory of planned behavior as to provide a theoretical basis for the formulation of recruitment strategy. Methods A simple random sampling strategy was applied to acquire subjects. A predesigned questionnaire system was then used to collect information from the research subjects. SPSS 20. 0 was used to generate statistical descriptions and modeling was achieved via AMOS 21. 0. Results 883 valid questionnaires were collected. The modeling results showed that 9 variables,including descriptive norm,self-efficacy,attitude,blood donation anxiety,expected regret,self-identity,subjective norms,past blood donation behavior and moral norm significantly affected blood donation intentions while donation knowledge had no significant impact. Conclusion In the process of blood donation promotion and recruitment,effective measures should be taken considering the influencing factors mentioned above to achieve desired blood donation intention levels.