突发公共卫生事件中传播的特征分析——以H_7N_9禽流感为例

Analysis of the Characteristics of the Communication of Public Health Emergencies: A Case of H_7N_9 Avian Influenza

自2003年SARS暴发以来,公共卫生事件日益成为公众关注的焦点问题。随着全球化程度的加深,突发公共卫生事件发生的频次越来越密集,2004年的禽流感、2009年的H_1N_1,几乎每隔一两年就会有大规模突发公共卫生事件暴发。自媒体的发展又使得突发公共卫生事件传播速度加快,更容易引起社会恐慌。在SARS暴发10年以后,2013年H_7N_9禽流感大面积暴发,造成了舆情高度紧张。近年来,H_7N_9禽流感疫情呈现高发散发态势。本文以H_7N_9禽流感为例,对突发公共卫生事件中传播的特征进行分析,对做好预警、信息沟通、舆论引导、危机记录都有重要的意义。

Since the SARS outbreak in 2003, public health events have increasingly become the focus of social attention. With the development of globalization, the frequency of public health emergencies is becoming more and more intensive. For example, avian influenza in 2004, H1N1 in 2009, which means these large-scale public health emergencies happened almost every two years. While the media makes emergencies spread faster, more likely to cause social panic. Ten years after the SARS broke out, the outbreak of H7N9 avian influenza in 2013 caused high tension in public opinion. In recent years, the epidemic situation of H7N9 avian influenza has shown high incidence. Taking H7N9 avian influenza as an example, this paper analyzes the characteristics of transmission in public health emergencies, which is of great significance for early warning, information communication, public opinion guidance, and crisis recording.