山东临朐手绘年画在新媒介环境下的传播

Popularity of Shandong Linqu Hand-painted New Year Paintings under New Media Environment

山东临朐手绘年画是中国年画艺术百花园中一支历史悠久、具有浓厚地域特点和生活气息的花朵。当今社会,以数字化多媒体技术为核心的信息时代已经到来,而临朐手绘年画的传播却已渐显萧条。新媒介为临朐手绘年画提供了更广泛的传播途径,把传统的手绘年画与新媒介结合起来,充分利用新媒体传播,应成为临朐手绘年画的发展方向。因此,在新媒介影响下研究临朐手绘年画的传播,可以使临朐手绘年画文化得到更好的保护与发展,为推动地方文化的发展建设提供有力支持。

The art of Shandong Linqu hand-painted paintings is a prosperous flower among the Chinese New Year Paintings Art Garden, which has a long history and a strong geographical characteristic. In the present information age, whose core is the digital multimedia technology, the spreading of Linqu hand- painted New Year paintings have obviously fallen behind. The new media environment offers more transmission ways. Combining the traditional Linqu hand-painted paintings with the new media environment offers an new developing direction. Therefore, the culture of Linqu hand-painted New Year paintings will be better preserved and developed, which provides a strong support to promote the development and construction of local culture.