涉农平台经济:典型案例、作用机理与发展策略

Typical Cases,Functionary Mechanisms,Development Ideas of Agriculture Platform Economy

发展涉农平台经济是当前农业产业组织转型与创新的重要方向,目前涉农平台主要有涉农电商平台、农业创新服务平台、新型为农综合服务平台、农业产业链服务平台以及复合型平台等。通过涉农平台的专职交易服务有效整合资源,强化了市场机制,激发了小微农业主体活力。由涉农平台主导形成的农业产业生态圈,为现代要素进入农业和普通农户衔接现代农业提供了载体。因此,应将涉农平台作为新型农业服务主体进行重点支持。由于在临界规模、定价策略、盈利模式等方面的特殊性,发展涉农平台经济要注重甄选适宜主体、瞄准带动力强的平台业务、重视经营策略和商业模式创新等。

Agriculture platform economy has become an important direction of agriculture transformation and innovation,an effective way to implement the strategy of rural vitalization.Typical cases are agricultural electronic business platform,agricultural innovation service platform,regional agricultural service platform,agricultural chain service platform and other cross compound models.The trading and integrating services arouse the vitality of small farmers.The new economic system of agriculture dominated by platform provides a carrier that drives modern elements into agriculture and helps ordinary farmers participate in agricultural industry chain,and plays an important role in fostering new drivers powering agricultural and rural development and advancing supply side structural reform in agriculture.Agriculture platforms would be served as important forms of new agro-service operators.The platform＇s particularity of critical scale,pricing strategy and profit model,has heightened the demand for capable operators to innovative sustainable profit models.So it is necessary to select suitable operators,develop real platform business and pay attention to the innovation of business strategy and model.