婚礼服消费市场研究

Research on the Current Situation of Wedding Dress Consumption Market

从发展历程、发展现状、知名品牌、销售现状等方面分析了婚礼服消费市场,并总结了婚礼服消费价格定位。文章表明,不同时代的婚礼服有不同的艺术特点,婚礼服消费市场的发展与政治、经济、文化密切联系,我国婚礼服消费水平每年约为60亿,形成了广东、厦门、苏州以及中国台湾4大设计、生产、出口基地,不同规格的婚礼服价格差异也很大。

This paper analyzes the consumption market of wedding dress from the aspects of development course,development status,famous brand and sales situation,and summarizes the price orientation of wedding dress consumption.The article shows that wedding clothes of different times have different artistic characteristics.The development of wedding wear consumption market is closely related to politics,economy and culture.The level of wedding wear consumption in China is about 6 billion a year.It has formed four major design,production,and export bases in Guangdong,Xiamen,Suzhou,and Taiwan,China.The price of wedding dresses of different specifications also varies greatly.