文胸肩带连接方式的感性评价研究

Emotional Evaluation of Bra Strap's Connection

为了解女性对文胸肩带连接方式的感知与评价,同时探究相同的连接方式带身宽度改变、带身根数变化及不同宽度的带身结合产生的心理感觉,根据感性工学对文胸肩带连接方式进行研究。选取16款不同的文胸制作刺激图,确定10组感性形容词,并采用问卷的方法进行调查。结果表明:不同的文胸肩带连接方式可能会得到同样的主要心理感觉,而相同的连接方式带身宽度改变、带身根数变化及不同宽度的带身结合则会产生不同的主要心理感觉。并通过因子分析的方法提取代表文胸肩带连接方式的3个主要因子,为设计师和生产商设计制造满足消费者心理需求的文胸肩带连接方式及其他服饰提供参考和指导。

The purpose of this paper is tounderstand women’s perception and evaluation the connection methods of bra straps.At the moment,it also explored how different psychological sensations can be produced whenthe width of the body,the number of belts were changed and combined with different width straps.The study was conducted on the connectionmethods of bra straps according to Kansei engineering.The results showed that it will produce the same major psychological feelings when connectionmethods of bra strap were different.The same connection method with different width of the body,the number of belts and a combination of different width straps will also produce different main psychological feelings.Three main perceptual factors of theconnection methods of bra straps were extracted through factor analysis.The findingscould provide reference and guidance for designers and manufacturersto design and manufacture the connection methods of bra straps which can meet the psychological needs of consumers.