西方服务创新理论发展30年:1986-2017

Thirty Years of Development of Western Service Innovation Theory:From 1986 to 2017

服务业的快速增长使服务创新的研究得到了前所未有的关注,而Vargo与Lush等学者提出的服务主导逻辑促使人们重新审视服务创新理论。本文根据时间序列对西方服务创新理论30年的发展进行了回顾,并将服务创新的研究分为三个不同的阶段,根据其不同阶段的研究特征、研究理论和研究主题阐明其发展的过程,通过对服务创新的研究主题(包括创新内涵、过程、模式、驱动要素以及服务主导逻辑下的服务创新理论新发展等)的分析,讨论了从产品主导逻辑到服务主导逻辑的研究演变过程,试图系统性地呈现服务创新研究的发展脉络及其发展趋向,以期为延伸服务创新的研究域、重新审视服务创新内涵提供一定的参考。

The development of service industry makes people take concern service innovation. The Service-Dominant logic（SDL） provided by Vargo and Lush also provides an academic thinking logic for people to review service innovation theory. Based on the time-series,this paper reviews the research of service innovation in Western literature,divides the research into 3 stages,and discusses and compares different theories,characteristics,and research topics; meanwhile,based on the analysis of research topics in service innovation（including the definition,process,models,influential factors,and SDL effects on service innovation）,the paper goes through the research process from Product-Dominant logic（PDL） to SDL,and presents the overview insights for the development and future of service innovation,which provides references for extending the research of service innovation and reviewing service innovation theory.