基于层次分析法的家用车型选购方案研究

Research on the Scheme Selection of Family Car based on Analytic Hierarchy Process

通过网络调研、与专家讨论的方式收集影响家用车型选购的评价指标并构建层次结构模型,总计确定了17个评价指标并进一步分成7大类,构建了由目标层、准则层、子准则层、方案层构成的层次结构模型.利用层次分析法（analytic hierarchy process,AHP）求出评价指标的权重并确定最优购车方案.研究不仅为消费者提供了更直观的车型对比方法及结果,也为汽车厂商提供了车型配置的理论指导.

Collecting the evaluation indicators and building hierarchical structure model of influencing the seletion of family car through the network investigation and discussing with experts. A total of 17 evaluation indicators were determined and further divided into 7 categories, which a hierarchical structure model consisting of target layer, criterion layer, substandard layer and scheme layer was constructed. The analytic hierarchy process （AHP） is used to determine the weight of the evaluation indicators and to determine the optimal the scheme selection of family car. This study not only provides a more intuitive comparison method and results for consumers, but also provides the theoretical guidance for automobile manufacturers.