我国共享经济模式的发展趋势及营销对策探析

Study on the Development Trend and Marketing Strategy of China's Shared Economy Mode

共享经济是新时期市场经济发展的新兴模式.共享经济优化社会存量资源配置,增加社会商品和服务供给,降低社会生产和生活消费成本,着力创建节能环保、协作互助的社会发展环境.从我国共享经济模式的行业分布和市场现状入手,研究了共享经济模式的发展趋势,深刻分析了共享经济在我国发展的优势和劣势,并提出相应的营销对策,为探索适应我国共享经济发展的市场策略提供了理论参考.

Shared economy is a new mode of market economy development in the new era which helps to optimize the allocation of social stock resources,increase the supply of social goods and services,reduce the cost of social production and living consumption,and aimed to create a social environment for energy conservation,environmental protection,cooperation and mutual assistance.Based on the industrial distribution and market situation of the shared economy in China,the development trend of the shared economy was studied,the advantages and disadvantages of the shared economy in China were thoroughly analyzed,and the corresponding marketing countermeasures were put forward to provide a theoretical reference for the exploration of a market strategy that suits the development of the shared economy in China.