探讨星级评定在商业健身俱乐部发展中的应用性研究

Discussion on the Application of Star Rating in Commercial Fitness Clubs

采用查阅文献资料、专家访谈、会议讨论和调查研究等研究方法,对国内商业健身俱乐部存在的问题进行分析探讨,并提出俱乐部发展的合理评估机制,提出星级评定的意义。提出利用商业俱乐部的市场化,合理的评定机制,发挥政府主导作用,推动体系建设等若干对策建议。

This paper analyzes the problems existing in the domestic commercial fitness clubs by using the research methods such as literature review,expert interview,conference discussion and investigation research,and puts forward the reasonable evaluation mechanism of club development and the significance of star rating.Related countermeasures and suggestions are provided such as utilizing the marketization of commercial clubs and reasonable assessment mechanism,and playing the leading role of the government to promote the construction of the system.