基于SWOT矩阵下高校马拉松赛事开展研究

Research on College Marathon Events Based on SWOT Matrix

2017中国开启了马拉松的全民时代,习近平同志在十九大报告中指出:广泛开展全民健身活动,加快推进体育强国建设。高校群体作为未来社会的中坚力量,必须紧跟时代全员健身,本文运用SWOT分析法对当前高校马拉松赛事开展的优势、劣势、机会和威胁进行全方位分析,为高校马拉松赛事开展提供理论依据。

In 2017,China has launched the national era of marathon,and comrade Xi Jinping pointed out in the report of the 19 th People＇s Congress that nationwide fitness activities have to be extensively carried out and the construction of sports power has to be accelerated. College students,as the backbone of the future society,must follow the trend of national fitness. This paper makes all-round SWOT analysis on the current marathon events in colleges and universities from the strengths, weaknesses, opportunities and threats, in hope of providing theoretical basis for marathon development in colleges.