高校科学传播路径探新——以信任为中心

Innovation of Scientific Communication in Universities——Taking Trust as the Center

信任是科学传播与公众之间的桥梁,以陌生科学知识为素材有助于探明大学生对于科学知识的原初信任态度。通过问卷调查和实验,发现自然科学专业类大学生更倾向于相信科学知识,传统媒体和新媒体分别作为信源对于大学生信任度无不同影响,大学生更愿意相信自己感兴趣的科学知识,当科学知识与常识相悖时会使大学生产生信任倒置。基于研究结果,提出科学传播向人文社科专业大学生倾斜、合理设计科学传播路径、利用兴趣和信任倒置,适当调整科学传播的形式与内容等策略。

Trust is the bridge between science communication and the public. Taking the unfamiliar scientific knowledge as the material is contributing to the original trust attitude of college students about scientific knowledge. Through questionnaires and experiments,this study finds that 1） College students majoring in nature science are inclined to believe in scientific knowledge; 2） Using as traditional media and new media information sources respectlivey doesn＇t have different influence on the trust of college students; 3） College students are more willing to believe the scientific knowledge which they interested in,and when the scientific knowledge is contrary to the common sense,trust inversion will be appeared. Based on these results,this Paper raises following strategies： 1） Science communication should incline to the college students who majoring in humanities and social sciences; 2） Rationally design the science communication methods; 3） properly adjust the form and content of science communication by utilize the interest and trust inversion of college students.