众创背景下电商大学生的创业意愿影响因素研究

Research on the Influencing Factors of E-commerce College Students' Entrepreneurial Willingness under the Background of Group Innovation

电子商务高速发展,高校已成为电商人才孵化主要基地之一。在就业形势不容乐观,"大众创业,万众创新"背景下,培养学生创业成为解决学生就业问题的又一佳径。研究电商大学生创业意愿的影响因素有其必要性和现实意义,其创业意愿的界定是电商专业学生从事创业相关活动的可能性。研究以电子商务大学生为实证分析对象,运用数据统计软件SPSS 21.0以及AMOS 22.0对影响电子商务专业学生创业意愿的因素进行研究。

With the rapid development of e -commerce, colleges and universities have become one of the main bases for the incubation of electric merchants. In the context of the employment situation is not optimistic, implementing ＂ mass entrepreneurship, massive innovation＂ and the development of student entrepreneurship has become important alternative to solve student employment problems. As such, it is crucial and practical to study the influencing factors of e - com- merce college students＂ entrepreneurial willingness. The definition of entrepreneurial willingness is the possibility of e - commerce students engaging in entrepreneurial related activities. The research uses e - commerce college students as the empirical analysis object, and uses the statistical software SPSS 21.0 and AMOS 22.0 to study the factors affecting the entrepreneurial willingness of e - commerce students.