摘要
近年来,在酒庄收购热潮中。关于海外华资酒庄被荒废的报道也多了起来。去年有传言说:“近40家中国投资者买下的酒庄,已悄然重返市场。”有观点认为,“40”这个数字有点夸大了但是不少酒庄陷入管理僵局应该是事实。实际上,酒庄产业环环相扣,很多酒庄的管理僵局,往往在收购前就已经埋下伏笔。那么,这其中一环环是如何衔接?其间容易出现哪些问题?应该如何打破僵局?本文,我们邀请多年研究酒庄收购案例的专家潘家佳先生,对后期战略展开分析探讨。
With the vineyard and winery acquisitions continue, reports about the difficulties of Chinese investment have begun to increase. It's said that up to 40 Chinese-owned Bordeaux chateaux could' be back on the market and some buyers were looking to leave last years. Some people believe that the number "40" is a bit exaggerated, but it is a fact that many wineries are caught in a management deadlock. So what challenge the Chinese investment have faced. How to break the deadlock.
出处
《葡萄酒》
2018年第9期46-51,共6页
Wine