昆仑车用润滑油自媒体平台营销策略思考

Marketing Strategy of We-media Platform on Kunlun Automobile Lubricating Oil

随着我国汽车拥有量逐年增加,昆仑车用润滑油产品销量并未显著增加。昆仑润滑油自媒体平台虽然已经基本搭建完成,但并未发挥出自媒体平台营销对传统营销的颠覆力量。为了提高昆仑车用润滑油产品的销量,需要充分发挥自媒体平台营销的优势,加强自媒体的投入和运营能力,形成庞大的消费者群体;找到消费者的痛点,专注产品研发,将产品性价比做到极致;做好线下终端管控,打造线上线下一站式服务体系,最终实现昆仑车用润滑油从激烈的市场竞争中胜出。

With the increase of car ownership in our country,sales of Kunlun automobile lubricants have not increased significantly. We-media platform of Kunlun lubricants has been basically completed,but it has not yet shaken the status of traditional marketing forces.In order to improve the sales volume of Kunlun automobile lubricants,it is necessary to give full play to the advantage of marketing from We-media platform,to increase its investment and operation capability,so that a large consumer group can be formed. It is important to find out the pain points of consumers and focus on product research and development so as to achieve the best cost performance of our products. It is crucial to well control the offline terminals and create a one-stop online and offline service system,therefore ultimately help automobile lubricants win out from the fierce market competition.