中国传统工艺美术价值对视觉传达设计的影响

The Influence of Value of Traditional Chinese Arts and Crafts on Visual Communication Design

中国传统工艺美术技艺精湛、历史悠久、种类繁多,集合人民智慧、民族风情、生活习俗与文化底蕴。视觉传达设计伴随艺术设计飞速发展,设计表现形式已然打破固有形式约束,期许通过视觉传达设计丰富艺术表现形式,使设计载体更富欣赏价值。中国传统工艺美术在视觉传达设计中的表现特点是突出和谐性、象征性、灵动性。

Chinese traditional arts and crafts integrate Chinese people＇s wisdom, national customs, life customs and cultural deposits with exquisite craftsmanship, a long history and a wide variety of styles. With the rapid development of art design, the expression form has broken the inherent constraints, and it is expected to enrich the form of artistic expression and to make the design carrier more appreciative through visual communication design. The characteristics of traditional Chinese arts and crafts in visual communication design highlight the harmonious, symbolic and dynamic feature.