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网络舆情危机的传播模式及治理机制研究

Research on Communication Mode and Governance Mechanism of Crisis Public Opinion Online
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摘要 近年来,网络舆情危机层出不穷,对政府工作和社会公众产生巨大影响。网络舆情的特点在于它打破了电视、报纸等传统媒体的垄断,打破了官方对话语权的垄断,使草根的声音得到汇聚、放大。网络舆情反映了民众对执政者的一种态度和评价。公民的参差性暴露出公民参与政治性社会事务的非理性,而管理者应对舆情的偏差则容易导致舆情升级为危机事件。因此,必须积极创新治理机制,立足国际化视角,以开放的心态应对网络舆情危机,实行政府监管和行业自律并举,引导先进网络文化,加强网络立法,以保护公权力和私权利均不受侵犯。 In recent years, the Internet public opinion crisis has emerged in an endless stream, which has had a tremendous impact on government work and the public. The characteristic of the Internet lies in breaking the monopoly of traditional media such as TV and newspapers, breaking the monopoly right of the official monopoly, and the voice of grassroots gathering and amplication in the Internet. The reflection of the Internet public sentiment has become an attitude of the public towards the ruling party. The divergence of citizens exposes the irrationality of participating in political social affairs. At the same time, managers respond to the bias of public opinion and cause public opinion to escalate into crisis events. Therefore, we should actively innovate governance mechanisms based on an international perspective with an open mind to deal with the Internet public sentiment crisis, government supervision and industry self discipline, guide advanced network culture, strengthen network legislation, and protect public and private rights from infringement.
作者 阮林赟 RUAN Lin-yun(School of Law,Zhejiang Police College,Hangzhou 310053,China)
出处 《湖州职业技术学院学报》 2018年第2期33-37,共5页 Journal of Huzhou Vocational and Technological College
关键词 网络 舆情危机 传播模式 治理机制 Internet crisis of public propagation mode govermence mechanisms
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