摘要
在保障公共服务功能和"以文为主""以体为主"的前提下,把市场意识、经营理念、营销手段引入大型文化体育设施的运作中,通过"市场化运作、企业化管理、社会化服务",确保公共文化体育服务质量和水平的提升,最大限度满足人民群众日益增长的文化体育需求。
On the premise of guaranteeing the function of public service and＂giving priority to culture＂and ＂giving priority to sport＂,we should put the market awareness,business philosophy and marketing means into the operation of large-scale cultural and sports facilities,improve the quality and level of public cultural and sports service through ＂market operation,enterprise management and social service＂,to meet the people＇s growing demands for culture and sports to the maximum extent.
出处
《科学发展》
CAS
2018年第9期106-113,共8页
Scientific Development
基金
上海市决策咨询研究重点课题(编号2017-A-055)
关键词
公共服务
以文为主
以体为主
大型文体设施
Public service
Give priority to culture
Give priority to sport
Large scale cultural and sports facilities
