洛阳与首尔城市宣传片创意手法比较

Comparison of Creative Techniques of Luoyang and Seoul Urban City Propaganda Film

作为一种城市广告,城市宣传片的创意不可或缺.与首尔城市宣传片创意手法相比,洛阳宣传片在信息表现力、内容代入感及影片附着力方面存在差距.首尔作为"韩流"的发源地和韩国古都,其宣传片在内容创意方面的经验值得借鉴.

The creative technique is indispensable in city propaganda film, a kind of city advertisement. Com- pared with the creative techniques of Seoul＇s city propaganda films, Luoyang＇ s propaganda films have much to be improved in terms of infformation expression, content substitution, and film adhesion. As the birthplace of the ＂Ko- rean Wave＂ and the ancient capital of South Korea, Seoul＇ s experience in city propaganda films in content creation is worth learning.