湖北省漂流旅游资源开发的投资模式及效益分析

The Investment Model and Effectiveness in Development of Hubei Drifting Tourism Sources

基于湖北省漂流景区的调查数据发现,漂流旅游资源开发以民资和国资为主,外资较少,这些资金通过多元合作开发了70多家漂流景区。投资规模不断扩大,首期平均投资额已经从2000年前的403.75万元增长到目前的2 989万元,但投资增长已经放缓,翻倍增长已成过去时。投资的来源行业主要是投资业、旅游业和政府。从投产的漂流景区收入看,来自政府和旅游业的资金以及千万级以上的大额投资开发的漂流景区整体经营情况较好。因此,研究建议后续漂流旅游资源开发应重视对整体旅游资源的考察,引入政府和旅游业资金,不允许建造低额、小型漂流景区。

Based on the survey data from drifting scenic spots of Hubei province, it was found that the drifting tourism resources was mainly developed by the private and state capitals but little by foreign capital. With these funds more than 70 drifting scenic spots have been develop by multi-cooperation, and the investment scale was continually expanding. The average amount of investment in the first phase have grown from 4.037 5 million yuan before 2000 to 29.89 million yuan at present. But the growth of investment have slowed, and the era of double growth have become the past tense. The investment fund was mainly from investment business, tourism and the government. According to the income of operating drifting scenic spots, the spots in good business situation were always invested by the government and tourism, or big investments as more than 10 million yuan. Therefore, it was suggested that the development of future drifting tourism resources should pay attention to investigation of the overall tourism resources, introduce funds from the government and tourism, and stop the construction of small and low drifting scenic spots.