永春漆篮现状调查与发展策略

An Investigation on Situation of Yongchun Lacquer Baskets and Developmental Strategies

永春漆篮在当代经济和文化背景下面临着巨大的冲击,目前存在技艺传承困难、经济效益欠佳等问题。对永春漆篮生产地进行实地考察,结合查询相关文献,在分析其发展现状、现存问题及成因的基础上,从漆篮的产品定位、发展新型材料、市场开拓、艺校结合、政府及社会各界支持方面提出永春漆篮进一步发展的思路与对策。

The Yongchun lacquer basket is facing great impact in the contemporary economic and cultural background. At present,there are some problems such as difficulty in inheriting skills and poor economic returns. The author inspects the production area of lacquer basket in Yongchun,and analyzes the current situation,existing problems and causes of formation based on research methods such as querying literature and other research methods. Put forward the development countermeasures of Yongchun lacquer basket. From the five aspects of product positioning, development of new materials, market development, technology and school integration,government and social support.