体验经济视域下书吧经营对策探究

Management Strategies of Book Bars in Perspective of Experiencing Economy

实体书店发展面临困难之际,体验经济悄然兴起。书吧作为体验消费时代的产物,成为传统书店转型发展的现实选择。书吧经营能否成功,不仅要找到与读者的契合点、营造悦读环境、拓展特色经营、策划营销活动,还需要政府强化整体性规划布局、常态化财税扶持、多渠道精准施策、全社会支持合力。

When the physical bookstores are facing difficulties,the experiencing economy is quietly emerging. As a product of the experiential consumption era, book bars have become a realistic choice for the transformation and development of traditional bookstores. The success of book bars depends not only on finding the meeting points with the readers, create a pleasant environment for reading, expand characteristic management, and plan marketing activities, but also on the government’ s overall planning layout,regular financial and tax support,accurate multi-channel implementation and joint-efforts of the ＇whole society.