新时代地方报业经营转型方略

Local Newspaper Business Transformation Path in the New Era

"事业单位,企业化管理"体制使中国地方报业具有事业单位和产业的双重属性,政策和技术贯穿了地方报业从单一经营到多种经营再到多元化经营发展的全过程。该文分析了随着宏观经济增速放缓、移动互联网时代的到来,作为产业的报业呈现阶段性下滑现状以及将地方报业经营转型中存在的问题,提出了报业经营转型的路径。

The system of ＂public institution and enterprise management＂ has made China＇s local newspaper industry have the dual attributes of public institutions and industries.Policies and technologies have penetrated the whole process of local newspapers from single operation to diversified operations to diversified business development.With the slowdown of macroeconomic growth and the advent of the mobile Internet era,the industry as a newspaper industry has experienced a period of decline,and the transformation of local newspaper business operations has been put on the agenda.