群体阅读参与动力形成机制构建——以德国“阅读童子军”项目为例

A Research on Construction and Formation Mechanism of Participation Motivations in Group Reading:A Case Study of Germany’s “Reading Scouts” Program

[目的／意义]以德国“阅读童子军”项目为对象展开个案研究，结合相关理论构建观察框架，通过案例分析探索群体阅读参与动力形成机制，为群体阅读推广活动提供理论指导。[方法／过程]采用个案研究法，对“阅读童子军”项目展开网络和文献调查，总结影响公众参与群体阅读的要素，梳理各要素之间的逻辑关系，建立群体阅读参与动力系统模型。[结果／结论]形成主要由需求系统、中介系统、引力系统及支持系统4个子系统构成的群体阅读参与动力系统，其中需求系统属于内生驱动要素，中介系统、引力系统及支持系统属于外在驱动因素。结合“阅读童子军”项目的成功经验及参与动力系统模型，从内生驱动力和外部驱动力两方面为我国群体阅读活动的开展提出建议。

[ Purpose/significance relevant theories to construct an observa dynamics through Based on a case study of Germany＇ s ＂Reading Scouts＂ program, and combining tion framework, this paper explored the mechanism of group reading participation case analysis, and provided theoretical guidance for group reading promotion activities. [ Method/ process] By using case study method, this paper investigated and analyzed the ＂Reading Scouts＂ program with literature and network, and summarized the factors that influence the public＇ s participation in group reading , sorted out the logical relationships among the various factors, and established a motivation system model of participation in group reading. [ Re- suit/conclusion] The model consists of four subsystems, namely demand system, mediation system, gravitational system and support system, in which demand system belongs to the internal driving factors, and mediation system, gravitational system and support system belong to the external driving factors. According to the successful experience of the ＂Reading Scouts＂ program and motivation system model of participation in group reading , this paper provided some suggestions for the organization and development of group reading promotion activities from endogenous and external motivation.