不同人群对体育旅游作用的认知度的调查研究

Study on Cognition Degree of Sports Tourism Role Concerning Different Groups

采用问卷调查、数理统计和个案分析等方法,对我国不同年龄段、不同文化程度、不同职业、不同收入以及不同地域群体对体育旅游作用的认知度情况进行调查.结果显示,人们对体育旅游认知度较低,且不同社会特征群体其认知度又有一定差异.

The questionnaire, mathematical statistics and case analysis are carried out, focus on the survey of the role sports tourism cognition degree concerning different age groups, education levels, occupations and population structure. The results show that people have low cognition degree of sports tourism, which lies in the certain differ- ences among the characteristics of different social groups.