灵活型组织:快速变革环境下的媒体组织创新

Ambidextrous Media: Media Organization Innovation in a Rapidly Changing Environment

在快速变革的环境下,媒体需要通过组织创新来适应环境变革。灵活型组织兼具机械化组织和有机组织的优点,能够同时实现创新与效率两个目标。灵活型组织运用半固定式战略制定战略目标,通过半结构化组织实现战略目标。

In a rapidly changing environment, media need to adapt to environmental change through organizational innovation. Ambidextrous media has both the advantages of mechanized organization and organic organization, and it can achieve innovation and efficiency simultaneously. Ambidextrous media use semi-structured strategy to formulate strategic goals and achieve strategic goals through semi-structured organization.