基于资源禀赋优势的西藏冰川矿泉水发展路径问题研究

The Issue of the Development Path about Tibet's Glacier Mineral Water Based on Advantages of Resource Endowment

随着人民生活水平的不断提高,人们对于"健康"的需求也在逐渐提升,对于饮用水的品质也成为了人们关注的重点,而水源地的生态环境正是水质的保障基础。目前,冰川矿泉水的市场格局尚未形成,相较于低端矿泉水市场来说,国内高端矿泉水市场竞争还不是很激烈,还存在着较大的发展空间,所以新型的冰川矿泉水市场发展潜力巨大。本文首先对天然饮用水的发展现状作一简要概述,并以5100西藏冰川矿泉水为例来剖析当前冰川矿泉水发展存在的问题,然后从资源禀赋的视角切入,来分析冰川矿泉水作为西藏支柱产业的优势,并提出未来西藏冰川矿泉水产业发展的重点和路径建议。

With the continuous improvement of people’s living standards,people’s demand for"health"is gradually increasing.People’s attention is also paid to the quality of drinking water.However,the ecological environment of water source is the basis of water quality.At present,the market of glacial mineral water has not yet formed.Compared with the low-end mineral water market,the competition in the domestic of the high-end mineral water market is not fierce,and there is still much room for development.Therefore,the development of a new glacial mineral water market has great potential.Firstly,this paper first gives a brief overview of the development status of natural drinking water and takes the 5100 glacial mineral water in Tibet as an example to analyze the existing problems in the development of glacial mineral water.And from the resource endowment perspective analyzes the glacial mineral water as the pillar industry’s absolute advantage of Tibet.Meanwhile,it also puts forward the key and path advice for the future development of Tibet’s glacial mineral water industry.