基于价值共创的“互联网＋制造”商业模式及其创新

如何利用新一代信息技术推动商业模式创新是制造企业目前普遍关注的问题。本文从产业融合发展现状出发,构建基于价值共创理论的"互联网+制造"商业模式架构,分析其具体特征,并提出商业模式创新路径。基于价值共创构建了"互联网+制造"商业模式架构,即制造企业基于顾客导向的产品服务系统提出价值主张,在跨界商业生态系统中形成社会化价值共创,并通过服务持续获取价值。从价值主张新颖性、价值创造主体连接红利、价值传递高效性和价值获取持续性等方面提出了制造企业商业模式创新路径。最后,为制造企业提供以下管理启示:商业模式创新是创新追赶的有效方式,把握"硬件+软件+服务"一体化的制造业发展趋势,构建开放共享的社会化价值共创网络。

How to use the new generation of information technology to promote business model innovation is a common concern for manufacturing enterprises. Starting from the current situation of industrial integration development, this paper constructs ＂interuet ＋manufacturing＂ business model architecture based on the value co-creation theory, analyzes its specific characteristics, and proposes business model innovation paths for manufacturing enterprises. Based on value creation, this paper constructs a business model of ＂Internet ＋manufacturing＂, that is, manufacturing enterprises put forward value proposition based on customer-oriented product service system, and form socialized value creation in cross-border commercial ecosystem and continue to acquire value through the service. The innovation path of manufacturing enterprise＇s business model is put forward from the aspects of value claim novelty, value creation subject connecting dividend, high value transmission efficiency and value acquisition sustainability. Finally, the following management implications are provided for manufacturing enterprises： regarding the business model innovation as an effective way of innovation catching-up, grasping the development trend of manufacturing industry with the integration of ＂hardware＋software＋services＂, and building an open and shared social value co-creation network.