陕西大学生文化符号观现状与我国文化软实力提升策略探究

The Research on the Status of Shaanxi College Students' Cultural Symbol and the Promotion Strategy of China's Cultural Soft Power

在信息时代背景下,大学生作为先进文化的载体,是提升我国文化软实力的主体,理应在文化软实力提升中发挥积极作用。通过实证调查,了解了陕西大学生文化符号观的现状,并对此提出了创新传统文化传承体系、增强学生的传统文化教育、抓住新时代的良好机遇、推动社会主义核心价值观建设以及大力发展文化产业等策略,正确引导大学生的文化符号观,进而全面增强我国的文化软实力。

Under the background of the current information age, college students, as the carriers and representatives of advanced culture, should play their due role in the creation of cultural soft power. On the basis of expounding that college students are the main body to enhance our country’s cultural soft power, this paper, through the empirical investigation, understands the current situation of Shaanxi university students’ cultural symbols. In this regard, we put forward strategies such as innovating the system of inheriting traditional culture, enhancing students’ traditional cultural education, seizing the good opportunities of the new era, promoting the construction of socialist core values, and vigorously developing cultural industries, so as to correctly guide college students’ cultural symbols and comprehensively enhance China’s cultural soft power.