基于中兴通讯发展战略的财务分析

Financial Analysis of the Development Strategy in ZET

传统的通信设备公司陷入新一轮增长低潮,我国的通信设备公司面临巨大的挑战。从中兴在不同阶段的发展战略对财务报表的影响出发,以中兴2012-2016年相关信息作为研究对象,对中兴的财务报表进行分析,从中挖掘出战略信息,考虑战略对财务报表的影响。研究发现,中兴的低成本战略使公司在2012年陷入财务困境,2013年以后的战略调整虽有成效,但以低成本为基础的全球化战略并不持久,增强公司核心竞争力、寻求新的利润增长点才是长久之策。

As traditional telecommunications equipment companies are in a period of slow growth, China ’s telecommunications equipment companies are facing a huge challenge. Starting from the influence of ZTE’s development strategy at different stages on financial statements,this paper makes a case study of the relevant information of ZTE from2012 to 2016 and an analysis of ZTE’s financial statements in order to gain strategic information and look into the influence of strategies on financial statements. The study found that ZTE got into financial trouble due to the low-cost strategy in2012. Although the strategic adjustment after 2013 has been effective,the global strategy based on low-cost is not sustainable. A real solution is to strengthen the company’s core competitiveness and seek new profit growth points.