摘要
宣讲家网站作为国内首家理论宣讲网站、首家理论视频网站,紧紧抓住网络新媒体发展的新契机,积极适应网络传播的特点和规律,以服务大局、服务社会、服务专家为根基,以战略合作、资源合作、推广与运营合作为保障,以管理创新、内容创新和形式创新为动力,追求通俗易懂、形象生动、观点鲜明的表达风格,融服务和创新于管理之中,开创了理论视频网站宣传、应用与合作相结合的运营新模式。
The speaker's Website as the first domestic theory propaganda website, the first theory of video website, seize new opportunities for the development of new media network, actively adapt to the characteristics and rules of network communication, to serve the overall situation, social services, ex perts for the foundation, with the strategic cooperation, resource cooperation, promotion and operation cooperation for the protection, management innovation the content and form of innovation, and innova tion as the driving force, the pursuit of simple, vivid and clear view of the expression style, financial services and innovation in management, initiated the theory of video website publicity, application and combination of new cooperative operation mode combination.
作者
李志东
周艳
Li Zhidon;Zhou Yan(The Speaker' s Website,Beijing 100007)
出处
《上海市经济管理干部学院学报》
2018年第4期9-15,共7页
Journal of Shanghai Economic Management College
基金
"科技创新服务能力建设--北京地区高校中国特色社会主义理论研究协同创新中心建设"项目(PXM2017_014203_500008)阶段性研究成果
关键词
网络传播
办网理念
管理创新
网站运营
network communication
concept of network management
management innovation
website operation