言外行为理论视角下“以言行事”实现企业管理策略——以扎克伯格在斯坦福大学的演讲为例

On Realization of Corporate Management Strategies via Illocutionary Force from Illocutionary Act Theory——A Case Study of Zuckerberg's Speech in Stanford University

随着互联网的迅猛发展,社交网站日益流行。Facebook从众多的社交网络中脱颖而出,一方面得益于创始人扎克伯格独特的企业管理策略;另一方面,扎克伯格个人出色的语言运用能力亦起到了举足轻重的作用。管理者不同的言语表达可体现不同的言外行为,实现不同的言外之力。因此,研究管理者言语中的言外行为以及所蕴含的言外之力,既可提示管理者适时运用语言策略以清晰地表情达意,实现管理目标,也有利于员工更好地理解管理者的话语行为,提高工作效率。

With the rapid development of the internet, social network sites have been prevailing. Among them,Facebook has stood out because of its founder, Zuckerberg% special corporate management strategies and his eminent language competence. Managersrdiversified expressions reflect different illocutionary acts and realize different illocutionary forces. Therefore, study on illocutionary forces in managers＇speech is beneficial for the realization of their management goals and for employeesr better understanding of managersr illocutionary acts. As a result,the working efficiency can also be improved.