“互联网+”视域下十堰农产品精准营销策略研究——基于乌蒙山区营销经验分析

Research on Precision Marketing Strategy of Shiyan Agricultural Products under the “Internet+” Perspective——Based on the Analysis of Marketing Experience in Wumengshan District

"互联网+"时代背景下,传统的营销模式越发难以更好适应消费者需求。在对十堰山区农产品市场营销问题分析的基础上,结合乌蒙山区农产品营销经验,分析了十堰山区农产品精准营销策略,重点从精准化目标市场定位、创新挖掘农产品"卖点"、拓展营销渠道与打造生产加工基地等方面实现农产品品牌化建设。

Under the background of ＂Internet ＋ ＂,the traditional marketing mode is increasingly difficult to adapt to consumers’ demands. Based on the analysis of the marketing problems in the agricultural products market of Shiyan mountain area.The paper combines with marketing experience in Wumengshan District,and then puts forward the precision marketing strategies of agricultural products in Shiyan mountain area,which can achieve the brand construction of Shiyan agricultural products from the target market positioning,the innovation of the ＂selling points＂ of agricultural products,the expansion of marketing channels and the production and processing base.