以《从你的全世界路过》论“张嘉佳现象”

On the Phenomenon of "Zhang Jiajia" by Analyzing Passing through Your World

《从你的全世界路过》因读者的追捧和"热读"创造了一系列的销售记录,被文化界中称为"张嘉佳现象"。尽管"张嘉佳现象"的形成和一般文化现象无异,都是迎合了其接受者的阅读心理,但是作为网络文学而言,《从你的全世界路过》的短篇的形式、"矫情"的内容、独特的人文关怀以及不同于传统文学的自我营销策略都使得这本书呈现出它的独特魅力。当然,即使是现象级超级畅销书,也避免不了"招黑"的命运,但是就"睡前故事"这个定位而言,它是有自己的价值的。

Passing through Your World has created a series of sales records because of readers ’ popularity and ＂hot reading＂,which is called ＂Zhang Jiajia phenomenon＂ in cultural circles. Although the formation of the Zhang Jiajia phenomenon has no difference with the general cultural phenomenon,both cater to the reading psychology of their recipients. On one hand,as far as online literature is concerned,the unique charm of Passing through Your World is shown in its short form,the content of＂affectation＂,the unique humanistic care and self-marketing strategy different from the traditional literature. On the other hand,even phenomenal super bestsellers can’t avoid the fate of ＂being blackened＂,but it still has its own value as the bedtime stories.