“互联网+”背景下合肥市乡村旅游转型升级研究

Hefei Rural Tourism Transformation and Upgrading Under the Background of “Internet + ”

"互联网+"对乡村旅游产生了重大影响,乡村旅游转型升级成为当前必须思考的问题。以合肥市为例,通过理论分析和实地调研找出"互联网+"背景下合肥市乡村旅游发展中的关键性问题,提出合肥市乡村旅游转型升级对策,认为在"互联网+"背景下合肥市乡村旅游业态急需升级,应积极融入线上经营,并开发定制旅游产品;乡村旅游企业应利用信息化手段提高经营管理水平,智慧乡村旅游服务云平台是乡村旅游发展的全新商业模式;同时要加大线上营销力度,构建乡村旅游智慧营销体系,要注重乡村旅游保障体系的升级。

The “Internet ＋” environment has a great effect on rural tourism so rural tourism transformation and upgrading is a necessary issue to think about. With Hefei city as an example,the key problems are surveyed and analyzed to propose solutions to rural tourism transformation and upgrading. It is believed to develop on-line service and tourism production. Rural tourism companies should make use of informatization methods to improve managing level. The smart rural tourism service cloud platform is the brand-new commercial model. It is also suggested to strengthen online sales with smart selling system.