现代电影的微信营销模式研究

Research on the Modern Marketing Model of Films via WeChat

新媒体时代的逐渐成熟带动着多媒体平台营销模式的创新和发展,以微信作为营销手段已经成为当前影视作品推广的主流,微信平台的推广、互动模式成为众多电影公司宣传新作品的首选方案。文章以电影利用微信进行营销推广作为研究内容,分别从微信的公众号、公众平台、朋友圈、微信红包等方面与电影的营销推广进行结合,探究电影的微信营销模式对于电影发展的推动作用,并尝试对电影的微信营销模式做出展望。

Growing maturity of the new media era puts in motion the innovative development of marketing mode on multimedia platform. WeChat as a way of marketing has become the mainstream of promotion in the era of television. Promotion and interactive mode of WeChat platform becomes the preferential alternative to numerous film companies. Therefore,with marketing model of films via WeChat as primary research content,the article summarizes the driving force of the marketing mode via WeChat to the development of films and attempts to shed light on the future prospects of marketing mode of movies via WeChat by introducing respectively the functions of WeChat public accounts,platforms,circles of friends and WeChat lucky money.