基于移动互联终端的交互式广告应用探析

Research of Interactive Advertising Based on Mobile Internet Terminal

随着新媒体技术的迅猛发展,便捷的移动互联终端越来越受到广告行业的青睐。在渠道和目标群定位方面,移动网络终端设备的信息反馈能力为交互式广告的投放和效果反馈供了更详尽的依据。文章分析和研究了移动互联终端在交互式广告应用领域的巨大实用价值。

The rapid development of new media technology,advertising industry pays more attention to mobile internet terminal for its convenience. In terms of channels and target groups,the information feedback ability of the mobile network terminal equipment provides a more detailed basis for interactive advertising. This paper analyzes and studies the great practical value of the mobile network terminal equipment in the field of interactive advertising.