基于AHP层次分析和菲罗模型的六安市乡村旅游资源评价研究

RESEARCH ON EVALUATION OF RURAL TOURISM RESOURCES IN LU' AN CITY BASED ON AHP ANALYTIC HIERARCHY PROCESS AND PHILO MODEL

乡村旅游是新时代旅游扶贫的重要抓手,具有成本低、见效快、方式灵活的特点。对乡村旅游资源的内在价值和外部条件进行合理评价是其开发的重要前提。文章将AHP层次分析法与菲罗模型相结合,构建了六安市乡村旅游评价权重体系,并测算出六安市各区县乡村旅游资源评估值,在此基础上对定量评价的结果进行了讨论与分析。最后对六安市乡村旅游开发提出了相应的对策和建议,以期对六安市乡村旅游的发展提供一定的借鉴意义。

Rural tourism is an important tool for poverty alleviation in the new era, which has the characteristics of low cost,quick effect and flexible way. The rational evaluation of the internal value and external conditions of rural tourism resources is an important prerequisite for the development of rural tourism resources. This paper combines the analytic hierarchy process and the Fishbein-Rosenberg model for the first time, and calculates the assessment value of rural tourism resources in all counties of Lu′an City. On this basis, the results of quantitative evaluation are discussed and analyzed. Finally, this paper puts forward the corresponding countermeasures and suggestions for the development of rural tourism in Lu′an, in order to provide certain reference significance to the development of rural tourism in Lu′an.