内地旅游电商对澳门的推介——基于网站内容的分析

The Presentation of Macao by Mainland Tourism E-commerce——based on the Analysis of Website Content

在问卷调查和权威排名的基础上,本文筛选了8个内地游客经常使用的旅游电商网站。通过对网站内容的挖掘,对首页、站内搜索结果、网站榜单、特色栏目等处与澳门有关的产品及信息进行了分析,以考察旅游电商网站针对澳门提供信息的质量、产品供给状况、目的地形象、热点推荐等推介效果,并提出了相关建议。

Depending on questionnaire survey and authoritative ranking, this paper has screened 8 travel e-commerce websites mostly used by Chinese mainland tourists. By mining the web contents, including the home page, site search results, site list, special columns, tourist products and information related to Macao, this paper analyzed and examined the tourist supply, the quality of the information, the image of Macao and promotion effect. And some suggestions to Macao tourism authorities are put forward.