无锡博物院文化资源的开发路径探究

Exploration on the Development Path of Wuxi Museum's Cultural Resources

就近年来蓬勃发展的博物馆文化资源开发现象做了分析,在总结开发原则的基础上对无锡博物院的馆藏资源做了优劣势判断和衍生品开发的可行性分析。在汲取同级博物馆成功经验的基础上又对无锡博物院的文创创意品的开发路径、产品力提升与营销模式等环节提出了相应对策。

This paper makes a summary of the vigorous development of museum cultural resources, and analyzes the advantages and disadvantages of the collection resources of the Wuxi Museum and the feasibility of derivatives development, and on the basis of the successful experience of the same level museum, puts forward the corresponding countermeasures for the development path, the promotion of the product force and the marketing mode of Wuxi Museum＇s cultural and creative products.