“遛娃”时代背景下乡村亲子游的特点及开发新对策

Characteristics of Parent-Child Travel in Rural Areas under the Background of “Walking by Leading the Child” and Developing New Countermeasures

随着我国经济的高速增长,家庭生活水平的日益增高,有更多的时间和资金空闲,出外旅游的愿望也来越明显。国家开放二孩政策,"二孩家庭"家长携带孩子的家庭出游逐渐流行。家长为了加深与子女之间的感情,并且能够让孩子有一个较高的起点,打开孩子看世界的视野,越来越多的家长在孩子身上的投资加大。作为新兴旅游市场,亲子游市场活力强,潜在消费意识强,所以在旅游研究当中备受重视。本文通过乡村亲子旅游消费热的时代背景,通过对乡村亲子旅游市场的现状分析,提出乡村亲子游开发新模式,进而进一步开拓乡村亲子游旅游市场。

With the rapid growth of China＇s economy and the increasing living standard of family, there is more time and free capital, and the desire to travel outside is also more obvious. The country opens the two-child policy, and it is increasingly popular for parents of twochild families to take their children on family trips. In order to deepen their affection with their children and enable children to have a higher starting point, more and more parents invest more in their children to open their children to see the world＇s vision. As a new tourist market, it has the characteristics of strong market vitality and strong sense of potential consumption, so it has been paid much attention to in tourism research. Based on the background of the hot consumption of parent-child tourism in rural areas, this paper analyzes the current situation of parent-child tourism market in rural areas, and puts forward a new rural paternity tourism development mode, so as to further expand the rural parent-child tourism market.