文化创意视角下传统村落旅游发展模式研究

Research on the Development Mode of Traditional Village Tourism under the Perspective of Cultural Creativity

为了解决传统村落旅游发展出现的同质化、粗放化趋势,引入文化创意视角研究传统村落旅游发展的模式。分析传统村落旅游、传统村落文化及文化创意之间的关系,研究出能有效推动传统村落旅游发展的文化创意运作机理。并进一步探讨利用文化创意促进传统村落旅游发展的可行性路径:政府主导传统村落旅游的保护和活化;注重创意阶层的培育;利用旅游业态使创意产品化、常态化;保护传统村落的文化、生态环境,突出地方文化符号;带领游客感受文化创意,满足游客的深度体验。

In order to solve the trend of homogenization and coarsening in the development of traditional village tourism, Introducing a Perspective of cultural creativity to Study the Mode of Traditional Village Tourism Development. Analysising the relationship between traditional village tourism, traditional village culture and cultural creativity, Studying the operational mechanism of cultural creativity to promote the development of traditional village tourism. And to further explore the feasibility of using the cultural and creative perspective to promote the development of traditional village tourism： the government leads the protection and activation of traditional village tourism; focusing on the cultivation of creative class; using the tourism industry to make creativity product and normal; protecting the traditional village cultural and ecological environment, highlighting local cultural symbols; leading visitors to experience cultural creativity and meet the deep experience of tourists.